Guardians of the Galaxy (and a quick look at the success of Marvel Studios 10 movies in)
Judging by international box office reports, every person on earth has seen this already and have already formed their own opinions. Still, there was no way that I wasn't going to throw in my two cents, so here's my own take on what is easily the most unexpected Marvel hit of them all. Proving that the Marvel brand is all but indestructible, Guardians of the Galaxy made, in the U.S. alone, a whopping 94 million dollars on its opening weekend. Think about that for a moment. This isn't a film based on a well known comics property, nor is it one that has as its star an A-grade action hero or an even remotely commercial director at its helm. Instead - and all of its marketing has reflected this - it's an unabashedly bonkers space adventure with some seriously quirky anti-heroes at its centre, coated in several layers of cheese, a day-glo colour pallet and a gleefully now-obscure 1970s pop soundtrack. It's the kind of formula that makes Joss Whedon's brilliant b...